Build Your Investor Website
Being a real estate can be tough if you can’t get enough leads of motivated sellers. A decline in the housing market and national property buyers are among many challenges investors are up against.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. In the end, there simply is not. How do you track them down?
One of the best ways I’ve found to locate motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering motivate seller lead lists. I’m talking about an online presence that the owner controls and has exclusive access to. In a nutshell, a website that you control that feeds you motivated sellers.
How should you execute this solution? It all begins with a quality website. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. Demonstration that you’ve resolved the challenges of other sellers is key. It should be convincing enough that your visitors will want to work with you and make contact with you. Be sure it has a way for visitors to get their vital property and contact info to you.
Start by either paying a professional to create a quallity website or build one yourself. Optionally, you could customize a template that you purchase. You’ll discover that even buying a template necessitates some HTML knowledge. Capital is required if you’re going to hire someone unless you have a brother-in-law in the business. Your time is important and you should decide what it’s worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Also be sure to add plenty of testimonials as they are convincing. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Video testimonials are very persuasive if you can get them. You should also consider audio testimonials. Nothing is more persuasive than a happy customer.
Visitors to your site will submit their information using your forms if you use convincing sales copy. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s head and shoulders above the rest for writing copy. If you don’t already own The Ultimate Sales Letter get it and read every page. Then write each page of your website ending each one with a call to action.
Perhaps the most important step is putting plenty of lead generators on the pages. These are online forms that your visitors complete. Use the forms to obtain the contact information of the visitor as well as their property details. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
The last trick is driving traffic to the site. The best way to do this is through advertising on the major search engines. This can be done with searching engine optimization and PPC. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.